As the largest demand area for global micro contrails, the European market gathers the best players in the industry and can be regarded as a touchstone for corporate competitiveness.

On December 18th, at the "2024 Global Photovoltaic Energy Storage and Micro Reverse&Micro Storage Full Scenario Application Summit" hosted by Chaodian Think Tank, Li Zonghan from Jiayu Digital Energy shared his leading micro reverse overall solution, which won high recognition from more than 300 industry chain elites on site.

As the naming partner of this event, Jiayu Digital Energy focuses on the research and development, manufacturing, and sales of module level power electronics (MLPE) products such as micro inverters, power optimizers, and micro photovoltaic storage integrated machines. We are committed to providing efficient household clean energy solutions and promoting global energy transformation. Its innovative MLPE system is renowned in the industry for its safety, stability, and efficiency.

Mr. Li Zonghan, the Vice President of Marketing at Jiayu, who has long-term travel and work experience in Europe and America, has sufficient influence in the European photovoltaic storage market. He analyzed that "the demand for household storage sub sectors such as balcony energy storage and plug and play residential photovoltaics in the local area is very active, and coupled with the active energy policies driven by different EU countries, it is conservatively estimated that the growth prospects will be very optimistic at least until 2030

In his view, the current financial constraints, large fluctuations in electricity prices, limited space for irregularly shaped roofs, difficulty in installation, lack of after-sales service, high labor costs, as well as poor product stability and lack of intelligence, which are many pain points commonly found in European micro inverters, are excellent market opportunities for Chinese enterprises.

It is worth noting that multiple upstream and downstream manufacturers in the industry chain have expressed their willingness to cooperate with Jiayu. Li Zonghan stated that from the perspective of solution optimization and system adaptability, we will work together with more excellent partners to form the "Micro Reverse Expander Alliance" and jointly win the wind of the European and other overseas emerging optical storage markets.

European solar storage cannot do without China

The climate change in the region, coupled with multiple factors such as the deepening Russia Ukraine war, has further worsened the energy crisis in Europe. The most direct manifestation is that natural gas prices have doubled, and electricity prices have started another round of soaring.

The urgency of China's energy storage demand in Europe, which is constantly under pressure, is no less than three years ago. All kinds of information indicate that Europe's solar energy storage opportunities have been reignited.

The total installed capacity of photovoltaic and energy storage in Europe is expected to increase by 30-35% in 2024. Among them, balcony energy storage systems account for 8% -10% of the total household energy storage installed capacity, and Germany has also introduced relevant subsidies. By 2025, the proportion of balcony photovoltaic systems in the household photovoltaic system market is expected to further increase, reaching 10% -15%

The series of industry data obtained by Jiayu Digital Energy through field research can be regarded as a reassurance pill for many Chinese companies who question the confidence of the European solar storage market.

In response to the constantly upgrading needs and application pain points of end users, Jiayu Digital Energy has independently developed a new generation of 800W micro storage, which can be directly connected to photovoltaic modules, plug and play, easily connected to the grid for power generation, and does not require professional installation and maintenance personnel. It is entering thousands of households in Europe like a popular "household appliance".

Li Zonghan emphasized that the 800W micro inverter is perfectly adapted to European houses with limited installation space and various irregular roofs. It adopts integrated design, intelligent monitoring, and is equipped with a cloud platform, which can achieve timely regulation of energy and monitoring of operation and operation. Through integrated design, costs can be reduced, making it more convenient for users and small and medium-sized enterprises to use.

More importantly, in all key operational aspects such as product research and development, manufacturing, promotion, sales channels, debugging and installation, after-sales service, and policy research, Jiayu Digital Energy has fully implemented localization and can be said to be one of the most deeply rooted professional optical storage suppliers in Europe in the industry.

Chaozhou Electric Think Tank has learned that Jiayu Digital Energy has established its own modern micro reverse intelligent manufacturing factories in Guangdong, Hunan, Germany, Los Angeles and other key European and American cities, with a clear global strategic layout.

Jiayu Shuneng escorts strategic partners

Through this summit, Jiayu Digital Energy has strengthened its deep communication and cooperation with upstream and downstream partners in the industry chain, further consolidating its strategic relationships within the industry.

Especially in response to the demand of the European household market, Jiayu Digital Energy's independently developed "1200w all-in-one machine+photovoltaic module" product solution has become the most dazzling star in the field.

The size of this product is 505mm * 105mm * 690mm, achieving IP65 levels in both dust and water resistance, making it very suitable for European home and apartment balcony photovoltaic applications; The total capacity is 2.56KWH, with a rated power of 1200W. It adopts dual independent MPPT channels, which can be connected in parallel or series according to different practical scenarios, while achieving maximum power point tracking for two channels.

Balcony photovoltaic systems typically consist of one to two photovoltaic modules and a micro inverter. Solar modules generate direct current, which is then converted into alternating current through an inverter. The inverter plugs the system into a socket and connects it to the household circuit.

At present, EU member states have ambitious visions for balcony photovoltaic systems, with Germany planning to achieve renewable energy accounting for 80% of total electricity generation by 2030, including the installation of 215 GWH of solar photovoltaic capacity by 2030.

The simple and easy-to-use plug-in device form not only subverts the bulky and inefficient energy methods of the past, but also tests the professional innovation ability of the optical storage industry chain.

We are equipped with hundreds of advanced testing equipment to ensure product quality and shipment quality with first-class raw materials and components. "Li Zonghan emphasized that although some manufacturers are currently trying to seize the European micro reverse market through low configuration and low price competition, this short-sighted behavior is not only detrimental to long-term operations, but may even cause great damage to the overall brand image of Chinese enterprises.

In addition, Jiayu Digital Energy has introduced highly automated production workshops and lines, covering the process of fully intelligent production systems, with an annual production capacity of up to 30GW for power electronic products.

Relying on its strong R&D, production, testing, and management system, Jiayu Digital Energy is at the forefront of the industry in terms of product safety performance, production delivery, and professional after-sales service capabilities. Several companies on site who intend to go global have extended cooperation olive branches to it.

The Tide Electric Think Tank believes that whether it is product application characteristics or the international economic situation, the European micro reverse and even the entire micro storage/household storage track will still have long slopes and thick snow in the future, but industry competition will become more intense. Enterprises like Jiayu Digital Energy, which have professional solution supply capabilities such as research and development, design, production, channels, and after-sales, will occupy a very advantageous position in the market.